OAKLAND, Calif. (October 19, 2015) – The makers of Fresh Step® litter continue their mission to help improve the lives of shelter cats and help more shelter cats find forever homes with the return of its Million Meow Mission. Entering its second year, Fresh Step has already donated millions of dollars to animal welfare causes and more than one million scoops of litter to shelters nationwide.


Giving Love By the Scoopful

This year, Fresh Step continues its commitment to shelter cats with an additional donation of one million scoops of litter to shelters nationwide while offering enhanced opportunities for its Paw Points loyalty members to get involved. Members can:

  • Enter their Paw Points Code to show support for shelter cats and receive a Million Meow Mission badge to share on social media
  • Donate Paw Points to support shelters and receive a $2-off Fresh Step coupon, while supplies last, and a Million Meow Mission badge to share on social media
  • Share their Adoption Story with the community


In turn, participating shelters can redeem Paw Points for free Fresh Step litter, as well as other cat necessities, care items and toys. Shelter and rescue organizations can register at to begin receiving donations. Through its site, Fresh Step will provide shelters and rescues with materials to encourage their cat community to participate in the donation program.

“At Fresh Step, we understand the immense amount of love and joy our cuddly cats bring us.  They reward us in millions of ways which is why we are committed to giving back through our Million Meow Mission program,” said Nick Meyer, Fresh Step Director of Marketing, Litter.

Every Person Can Make a Paws-itive Impact on a Cat’s Life

When a cat is terminally ill, end-of-life care or hospice is a peaceful way for a cat to spend his final days. Fostering at that stage is called “fospice care”. Watch the incredible story of Bosley, a strong cat who overcame the odds and spent a wonderful year with a caring family. The Million Meow Mission strives to help all cats experience a loving home. Whether through caregiving, volunteering or donation, every act of kindness to a cat in need is a gift.

For more information on the Million Meow Mission and to get involved, visit


Turn Your Cat’s Tale Into Movie Magic

In honor of Fresh Step’s Million Meow Mission, the 4th Annual Fresh Step Catdance Film Festival* shines the spotlight on shelter cats. Fresh Step encourages filmmakers to make shelter cats the star of the show by giving these “unknown” actors their big break in the next Catdance classic.

The Catdance Film Festival is now accepting submissions of original short films (up to four minutes) starring shelter cats from now until December 14, 2015. The best original short film will be awarded a $25,000 ‘kitty’ and a trip for two to the Catdance Film Festival in Park City, Utah and the coveted Golden Litter Scoop.

“We know there’s a story inside every cat and can’t wait to see how those stories come to life for the silver screen,” said Meyer. “Whether showing a sweet adoption story or highlighting funny, quirky or stealth cat moments, Fresh Step will honor the best of the best at the feline fête in Park City.”

To learn more about the Fresh Step Catdance Film Festival’s complete rules and to enter a film visit



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